American TV commercials are very different from the Korean ones.
Korean commercials are very short and a majority of commercials feature some kinda superstar casting.
But I rarely notice a well-known figure doing commercials in the US except for political campaigns or for some NGOs.
I think in Korea, it's rather opposite. Non-profit commercials often feature commercials without stars than with.
But then, even within the US context, Apple always has put up interesting commercials on TV.
Well, I understand that Apple never really had Korea in their business plan (easily reflected by the absence of their physical stores and lack of Korean supports on OS X and iOS) so they never really had a commercial for the Korean market.
This time, however, they released an interesting commercial along with the launch of iPhone4 in Korea.
This is very much like other iPhone4 commercials with only focus on FaceTime.
One interesting thing is that, in Korea, so many phones already feature video-calls that this may be nothing new and nothing evolutionary, which is something that Apple is recognized for.
However, as stubborn as Apple is, they just pursued with the same line of commercials with the same background music with many other FaceTime commercials.
If I may add another note, this iPhone4 commercial features a unique cultural aspect that was also somehow featured in some of the Japanese iPhone 4 commercials.
What I want to pay attention to is whether the impact of iPhone4 would influence the TV commercial market in Korea as well - bring up the competition with interesting ideas rather than relying on super stars. Because without a doubt, it will certainly would lead the telecommunication/handset market in Korea.
Korean iPhone4 Commercial:
Japanese iPhone4 Commercial - Kimono:
